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Becoming Mycroft Holmes - Beta
Introduction to the course
A few things to remember (1:07)
1.1 What is common? Take a guess (5:12)
1.2 So boring! So drab! Just sitting at your desk? So did Sherlock Holmes! (5:34)
Watch these series / movies to see how secondary data can be used powerfully
Introduction to HumanWorks Community (6:56)
2. Lifting the veil (Category Understanding)
2.1 Lifting the veil - category understanding (15:32)
2.2 Shifting Sands (Trends) (6:49)
Few interesting resources to read/watch about trends
2.3 The Incumbents (Brands) (0:42)
2.4 COG Files #2 - Hermes (6:01)
3. Glimpsing the patterns (Framing the Playbook)
3.1 Seeing the dots (15:18)
What did you see- Practice Quiz
Some resources to read on seeing patterns
4. Strategic Reports
4.1 Introduction to Strategic Reports (5:02)
4.2 COG Files #3 - People with Different Abilities (2:58)
5. Entering the matrix
5.1 Which way is north? (Process) (9:15)
5.2 Step 1- Looks easy, Wait till you try it! (Objective and Timelines) (6:38)
5.3 Here are a few to cut your teeth (2:11)
Watch this for more insights on meandering and gathering information
6. Still haven't found what you're looking for? (Information areas)
6.1 Lay of the land (Category) (4:38)
6.2 Incumbents (Brands) (9:17)
6.3 The mother (Source Category) (8:43)
6.4 COG Files #5 - Tractor Tyres (10:26)
Here's some trivia for you!
7. The Sources of Information, Filtering and Deep Dive
Some movies to watch before getting into this chapter
7.1 Searching for data (4:02)
7.2 The Sources (6:20)
7.3 Too much or too little? (Filtering the data) (14:08)
7.4 Pulling at the threads (Diving deeper) (5:16)
Some resources to read/watch on diving deeper
What did you see- Practice Quiz
Play #1 Report on people with different abilities
Play #1 Solution
Play #2 Report on Cryptocurrency
Play #3 Report on E-commerce/ Online Education
8. Now you see me (Analysis and Inference)
It may be worth your while to read this!
8.1 The world behind the numbers (2 step process) (11:07)
8.2 COG Files #8 - Luggage Category example (4:50)
Play #4 Analysis of Irrigation and Tractor penetration
Play #5 Analysis of the data on differently abled people
8.3 And, now what? (Discrepancies in numbers) (3:50)
8.4 We were never told these!
Play #6 Mobile First- An Indian phenomena
Play #7 The refrigerator and dishwasher phenomena
9. What do the patterns tell? (Qualitative)
Watch this great series before getting into the chapter
9.1 Step 1: Reflect (13:37)
Watch this movie to understand more about seeing patterns
9.2 Step 2: Seeing the pattern (11:50)
Some resources to watch / read to expand your thinking
Play #9 Functional Brands
10. What do the tea leaves say? (Estimates and Forecasts)
10.1 Introduction to Estimates and Forecasts (8:14)
10.2 COG Files #10 - People With Different Abilities (9:37)
10.3 - Question- Paint category play (0:24)
10.4 - Answer - Paint category play (7:20)
Play #8 Estimation of the Paint category in India (7:20)
11. The magic of stimulus
11.1 The magic of stimulus (10:44)
Play #10 To Inspire and nudge
Play #8 Estimation of the Paint category in India
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